CityPlace Changed to Rosemary Square — and Back Again: The Full Story
May 2026
West Palm Beach's premier mixed-use destination has had more name changes than most Florida developments — from CityPlace to Rosemary Square and back, with a brief period as "The Square" in between. Understanding the history of these name changes illuminates the complex interplay of ownership, branding, and community identity that shapes major urban developments — and the enduring value of the real estate surrounding them.
The original CityPlace (1999–2019)
CityPlace opened in 1999 as one of the most ambitious mixed-use developments in Florida history — a 72-acre pedestrian-oriented retail, restaurant, and residential district in downtown West Palm Beach developed by the Related Companies. At opening, it anchored a revitalization of downtown WPB that had been in decline for decades. The name "CityPlace" became synonymous with the city's revival.
Rosemary Square (2019–2021) and back to CityPlace
In 2019, Related Companies rebranded the development "Rosemary Square" — named after Rosemary Avenue, which runs along the project's western edge — to evoke a more artisanal, neighborhood-oriented identity. The rebrand was met with mixed reactions; longtime residents and merchants had built their identities around "CityPlace." By the early 2020s, the ownership reverted to the CityPlace branding, acknowledging that the original name had more equity than the Rosemary Square identity could overcome.
Living near CityPlace
For residents of West Palm Beach, proximity to CityPlace is a genuine lifestyle driver. Adjacent neighborhoods — Providencia, SoSo (South of Southern), and El Cid — have seen significant appreciation as urban walkability has become increasingly valued. Condos and townhomes near CityPlace range from $300K for smaller units to $2M+ for premium penthouse residences with downtown and Intracoastal views. Our team at Pure Equity Realty covers the West Palm Beach urban market with deep expertise.
For personalized guidance on buying or selling in South Florida, contact the team at Pure Equity Realty. We serve Palm Beach, Broward, Miami-Dade, St. Lucie, and Highlands counties with expert representation and a 1% listing fee.