Sell Your South Florida Home for Just 1%.
Full-service listing for just 1% commission. You get professional marketing, expert negotiation, and white-glove service — so you keep thousands more.
Get a Free Home Valuation
Find out what your home is worth today.
Full service. Not full price.
Traditional agents charge 2.5–3%. But we deliver the same professional experience for just 1%. So the difference goes back where it belongs — to you.
Professional Photography & Video
HDR photography and walkthrough video for every listing, included at no extra cost.
MLS, Zillow & Realtor.com Syndication
Your listing reaches every buyer on every major platform the same day it goes live.
Expert Pricing & CMA Analysis
Accurate pricing strategy backed by live market data, not guesswork.
Contract-to-Close Coordination
We manage every deadline, document, and stakeholder from accepted offer to closing day.
Skilled Negotiation
We negotiate price, repairs, credits, and closing costs to protect your net proceeds.
In-House Title via Verified Title
Faster closings and lower title fees, because our sister company handles title in-house.
Sell your South Florida home step by step.
Most sellers don’t know what to expect at each stage of a listing. Here is exactly what happens from the moment you contact us through closing day — and what we handle for you at every step.
Free home valuation and pricing strategy
We pull comparable sales, review active competition, and analyze pending contracts to build a pricing strategy grounded in data. We present a price range with clear reasoning — not a number designed to win your listing. The goal is a price that attracts the most buyers and generates competing offers, not just a number on a sign.
Prepare your home for market
Before any photographer walks through your door, we walk through first. We identify what buyers will notice and advise on high-return improvements. Some sellers need to do nothing. Others benefit from decluttering, a fresh coat of paint, or minor repairs that remove objections before they arise. We tell you honestly what matters and what is not worth the cost.
Professional photography, video, and MLS launch
HDR photography and walkthrough video for every listing, at no extra cost. Your listing goes live on the MLS, Zillow, Realtor.com, Homes.com, and all major syndication platforms the same day. First-day visibility is when buyer interest peaks — we make sure your listing looks better than the competition on day one.
Showings, feedback, and market monitoring
We manage all showing requests and collect buyer agent feedback after every showing. If the market signals a pricing or presentation issue, we communicate it directly and recommend a response. Most sellers never need to adjust. But when the data says otherwise, you hear it from us before it becomes a problem.
Offer review and expert negotiation
When offers come in, we review every term together — price, financing contingency, inspection period, closing date, seller credits, and any personal property inclusions. Price is only one lever. We negotiate the full package. Our goal is not just the highest number on paper but the best deal on net proceeds after concessions, repairs, and carrying costs.
Contract to close — we manage every deadline
Once under contract, we track every contingency deadline: inspection, appraisal, financing approval, and final walkthrough. We coordinate with the buyer’s agent, lender, and our in-house title company Verified Title to keep the closing on schedule. Closings fall apart when someone drops the ball on a deadline. We do not drop the ball.
Selling in South Florida right now
Palm Beach, Broward, and Miami-Dade remain among the most active real estate markets in the country. Median days on market across South Florida sits near 40 days as of spring 2026 — down from 58 days the prior year. The $400K–$750K range sees the heaviest competition in Palm Beach County. Broward continues to absorb Miami-Dade migration, keeping prices firm. Sellers who price accurately from day one are still seeing multiple-offer situations in desirable neighborhoods.
The commission math also works in your favor here. On a $500,000 sale, our 1% listing commission saves you $7,500–$10,000 compared to a traditional listing agent — without giving anything up in service, marketing, or negotiation quality. That savings goes directly into your proceeds.
On a $500,000 home
What does the 1% include?+
It covers everything: professional photography, MLS listing, Zillow/Realtor.com syndication, showing management, expert negotiation, and contract-to-close coordination.
Is there a buyer's agent commission?+
Yes. The buyer's agent commission (typically 2–3%) is separate. So our 1% covers the listing side only. In total, you're looking at 3–4% versus the traditional 5–6%. That's a meaningful difference on a $500K home.
How do I get started?+
Fill out the form or call (561) 835-5400. We'll schedule a free home valuation, walk you through a comparable sales analysis, and build a pricing strategy — at no cost and no obligation.
How fast will my home sell?+
Homes listed with List & Sell FL average 32 days on market — below the county average. The biggest driver of speed is accurate pricing from day one. Overpriced homes sit, accumulate days on market, and typically sell for less than if priced right at launch.
Do you work in all of South Florida?+
Yes. We serve Palm Beach, Broward, Miami-Dade, St. Lucie, and Highlands counties. From Jupiter to Miami, our team knows the pricing dynamics, buyer demand patterns, and negotiation norms for each market.
Can I get a cash offer instead of listing?+
Yes. If you want certainty and speed over maximum price, we can connect you with vetted cash buyers — typically closing in 10–21 days. Cash offers usually come in at 80–90% of market value. For most sellers, listing on the MLS nets more. But if your priority is a fast, no-hassle close, we'll walk you through both options side by side.
What happens after I get an offer?+
We review every term together — not just the price, but financing contingencies, inspection timelines, closing date, and any seller credits requested. We negotiate on your behalf, counter when appropriate, and present all options clearly. Once you accept, we manage every contract deadline through closing day.
Does Pure Equity Realty handle the title and closing?+
Yes. Through our sister company Verified Title, we can handle title and closing in-house. That means faster turnaround, better communication, and reduced title fees compared to using an outside closing agent. You deal with one team from listing to keys.
Ready to save thousands on your sale?
Get a free home valuation first, then see exactly how much you keep.
What’s my home worth?