Your South Florida Home Marketing Plan
Professional photography, drone video, MLS launch, Zillow syndication, targeted social ads, and a direct agent network blast. All included in our 1% listing fee. Zero upsells. Zero add-ons.
From pre-listing to closing — every step covered.
Most agents list your home and wait. We create demand from day one with a structured, multi-channel approach that maximizes showings and drives competitive offers.
Licensed real estate photographer. Wide-angle, twilight shots, and interior staging guidance before shoot day.
Bird's-eye footage of the home, lot, neighborhood, and nearby amenities. Included for all homes $500K+.
Cinematic walkthrough video published to YouTube, the MLS listing, and your property's dedicated landing page.
Dedicated URL with all photos, video, floor plan, neighborhood data, and a direct contact form for buyers.
Data-driven pricing recommendation using recent sold comps, active competition, and days-on-market trends.
Social media teaser posts to generate pre-launch interest before the MLS listing goes live.
Full MLS entry with optimized remarks, all photos, and complete property data. Visible to every licensed agent.
Automatic syndication to Zillow, Realtor.com, Redfin, Homes.com, Trulia, and 800+ affiliate sites within 24 hours.
Direct email to the top 100 most active buyer's agents in your zip code and price range. Sent with your full listing details.
Paid Facebook and Instagram campaigns targeting homebuyer audiences in your market, geofenced to nearby zip codes.
Physical just-listed postcards mailed to 200 neighbors. The most common source of buyer referrals in any neighborhood.
Agent-access lockbox installed with real-time notification every time a showing is completed.
Buyers and agents request showings 24/7 via ShowingTime. You approve, and we track every visit.
Every buyer inquiry, offer request, or showing feedback is responded to within 2 hours during business hours.
Portal views, showing count, agent feedback summary, and market position update. Every Monday.
Buyers who viewed your Zillow or landing page without inquiring see your listing again via retargeted digital ads.
Broker open house and public open house scheduled and promoted via MLS, social media, and Zillow.
Weekly pricing review call if market conditions shift or showing volume drops below targets.
Side-by-side offer comparison including net proceeds, contingencies, timeline, and risk assessment.
Experienced negotiation on price, repairs, credits, and closing timeline. With your goals as the priority.
We guide you through every inspection item. What to fix, credit, or decline. To protect your net proceeds.
We provide the appraiser with a full comp package to support your contract price and prevent low appraisals.
A dedicated TC manages all deadlines, documents, and communications from contract to keys.
We coordinate with title, lender, and all parties to ensure a smooth, on-time closing with no surprises.
Pure Equity Realty vs. a typical 3% agent
| Marketing Tactic | Typical 3% Agent | Pure Equity Realty 1% Commission |
|---|---|---|
| Professional photography | Sometimes | ✓ Always included |
| Drone / aerial footage | $150–$300 extra | ✓ Included $500K+ |
| Walkthrough video tour | $250–$500 extra | ✓ Always included |
| Custom property landing page | ✗ Rarely | ✓ Every listing |
| Paid social media ads | ✗ Usually not | ✓ Facebook & Instagram |
| Agent email blast | Sometimes | ✓ Top 100 agents, day 1 |
| Just listed postcards | ✗ Rarely | ✓ 200 neighbors |
| Showing feedback within 2 hrs | Varies | ✓ Guaranteed |
| Weekly performance reports | ✗ Rarely | ✓ Every Monday |
| Transaction coordinator | Additional cost | ✓ Included |
| Listing commission | 2.5–3% | 1%. Save $10K–$20K |
From signed listing to live on the MLS in 7 days
Sign the listing agreement, review pricing strategy, and schedule photographer.
Professional photographer and videographer visit the property. Drone footage captured if applicable.
Photos and video edited. Custom property landing page built and reviewed by you.
Email blast sent to top 100 buyer's agents. Coming Soon social posts go live.
Listing goes live on Beaches MLS. Portal syndication begins. Paid ads launch. Showings open.
Weekly reports, ad retargeting, showing coordination, and pricing reviews throughout the listing.
Marketing plan FAQs
Is professional photography included in the 1% listing fee?+−
How do you market my home to other agents?+−
Do you run paid social media ads?+−
What is the average days on market for your listings?+−
How quickly do you respond to buyer inquiries?+−
Can I still get this marketing plan with a flat fee listing?+−
Get the full marketing plan for just 1% commission.
Every tactic on this page is included in our standard 1% listing fee. No upsells. No photography bills. No ad spend charges. Just results.
Request Your Marketing Plan
A listing expert will contact you within 2 hours.