1 Percent Listing Agent in Florida: How It Works and What You Save
A 1 percent listing agent in Florida charges 1% of the sale price to list and sell your home. On a $500,000 sale, that’s $5,000 instead of $15,000. The real question is: what do you actually get for that 1%?
What a 1 percent listing agent in Florida includes
At Pure Equity Realty, the 1% listing fee covers: MLS listing on Beaches MLS (Palm Beach, Broward, and St. Lucie counties), professional photography, syndication to Zillow, Realtor.com, and Redfin, a signed listing agreement, negotiation support, and contract-to-close coordination. That’s the full service, not a stripped-down package.
How the buyer’s agent commission works
The buyer’s agent negotiates their own commission separately. Since the NAR settlement in 2024, sellers no longer have to pre-commit to a buyer’s agent fee in the MLS. You decide what to offer. Most sellers in Florida currently offer 2–2.5% to the buyer’s agent, which attracts more buyer traffic than offering nothing.
Commission comparison: 1% listing vs. 6% traditional
Traditional model: 3% to listing agent + 3% to buyer’s agent = 6% total. On a $500,000 sale: $30,000.
1% listing model: 1% to listing agent + 2.5% to buyer’s agent = 3.5% total. On a $500,000 sale: $17,500. Savings: $12,500.
On a $750,000 sale, the savings reach $18,750. These are actual numbers, not projections.
Does a lower listing fee hurt your sale price?
No. The MLS listing — not the listing fee — is what exposes your home to buyers. Every agent using Beaches MLS sees your listing regardless of what you pay your agent. Photography, pricing strategy, and negotiation skill determine your sale price. The listing fee doesn’t.
Who is the 1% model right for?
It works best for sellers in active markets where homes move quickly: Palm Beach County, Broward County, Miami-Dade. It works in slower markets too — you just need an agent who actively markets the home. The 1% model isn’t a discount service. It’s a better-priced full service.
See exactly how our 1% listing works and calculate your savings. Or start with a free home valuation to know your pricing position before you list.
For personalized guidance on buying or selling in South Florida, contact the team at Pure Equity Realty. We serve Palm Beach, Broward, Miami-Dade, St. Lucie, and Highlands counties with expert representation and a 1% listing fee.
Onias Derilus is the Broker/Owner of Pure Equity Realty, a South Florida brokerage specializing in 1% listing commissions and free buyer representation across Palm Beach, Broward, Miami-Dade, St. Lucie, and Highlands counties. He holds an NMLS mortgage originator license and founded Mortgage Capital and Verified Title to serve clients through every step of the transaction.