The 1% listing agent South Florida sellers choose.
Full-service real estate representation. Professional photography, expert pricing, MLS listing, negotiation, and contract-to-close management. For one low 1% commission. No flat fee, no hidden costs. Paid only at closing.
List my home for 1%.
Get started with a free home valuation. Delivered within 24 hours.
One percent commission. Zero compromises.
A 1% listing agent — also called a one percent realtor or 1% real estate agent — is a licensed broker who charges 1% of the sale price as the listing-side commission, versus the traditional 2.5–3%. At Pure Equity Realty, that is our standard rate for every listing in South Florida. It’s not a promotional discount or a limited-service offering. This is full service for 1%.
We are not a franchise. We are not a flat fee MLS service. We are a locally owned, full-service brokerage. Your listing is managed directly by a licensed broker who knows Palm Beach, Broward, and Miami-Dade. So you get the same marketing, negotiation, and closing support you would expect from any top agent — at a fraction of the cost.
The 1% listing fee is earned and paid only at closing. You pay nothing upfront. If your home doesn’t sell, you owe us nothing.
No junior agents, no showing assistants. Your listing is handled directly by a licensed broker. Start to finish.
Traditional brokerages split commission between agent, team, and franchisor. We operate lean. The savings go to you.
We earn less per listing but list more homes. That incentive aligns perfectly with yours: sell quickly, at the right price.
Mortgage through HomeMTG.loans, title through Verified Title. Coordination is faster, costs are lower. For you.
From valuation to closing: four steps.
Free Home Valuation
Request your complimentary CMA. We analyze recent comps, active competition, and market trends to price your home precisely. Delivered within 24 hours.
Professional Prep & Launch
We schedule HDR photography, prepare your MLS listing, and write a compelling description. We then launch across Zillow, Realtor.com, Redfin, and 100+ portals.
Offers & Negotiation
We present every offer, advise on terms and contingencies, and negotiate aggressively for your best net proceeds. Your broker reviews and counters — not an assistant.
Contract to Close
We manage every deadline, inspection, repair request, and lender requirement through closing. Verified Title, our in-house title company, coordinates the closing for a faster, smoother settlement.
Premium service. Without the premium price.
Our 1% listing includes everything a traditional 3% agent charges thousands more for. No hidden fees. No add-ons. Every service listed below is covered in the 1%.
Pre-Listing Consultation
Broker walkthrough, staging advice, and repair prioritization to maximize your sale price before you go live.
Professional HDR Photography
High-resolution interior and exterior photos plus walkthrough video. Included on every listing, no upcharge.
Expert CMA Pricing Strategy
Data-driven pricing using live MLS comps, absorption rates, and market trend analysis — not just an estimate.
MLS + Portal Syndication
Listed on the MLS and syndicated to Zillow, Realtor.com, Redfin, Homes.com, and 100+ buyer-facing portals.
Offer Review & Negotiation
Every offer presented and negotiated by your broker. Price, contingencies, inspection terms, and closing costs.
Inspection Management
We handle the inspection process, buyer repair requests, and credit negotiations to protect your net proceeds.
Contract-to-Close Management
Every deadline, document, lender condition, and contingency managed by your broker through the final walkthrough.
In-House Title Coordination
Verified Title, our in-house title company, coordinates closings for faster turnaround and lower title costs.
No Upfront Fees
The 1% commission is earned and paid at closing only. If your home doesn't sell, you owe nothing.
How much can you save with a 1% listing agent?
| Sale Price | 3% Agent | 2% Discount | 1% Lists / Others | List & Sell FL (1%) | You Save vs. 3% |
|---|---|---|---|---|---|
| $250,000 | $7,500 | $5,000 | $2,500 | $2,500 | $5,000 |
| $350,000 | $10,500 | $7,000 | $3,500 | $3,500 | $7,000 |
| $500,000 | $15,000 | $10,000 | $5,000 | $5,000 | $10,000 |
| $650,000 | $19,500 | $13,000 | $6,500 | $6,500 | $13,000 |
| $750,000 | $22,500 | $15,000 | $7,500 | $7,500 | $15,000 |
| $1,000,000 | $30,000 | $20,000 | $10,000 | $10,000 | $20,000 |
| $1,500,000 | $45,000 | $30,000 | $15,000 | $15,000 | $30,000 |
* Listing-side commission only. Buyer’s agent compensation (typically 2–3%) is separate and negotiated by seller.
What about the buyer’s agent commission?
When you list your home on the MLS, you separately decide how much to offer a buyer’s agent. Typically 2–3%. This is not included in our 1% listing fee. So your total commission is usually:
Following the 2024 NAR settlement, sellers are no longer required to offer buyer’s agent compensation through the MLS. However, offering a competitive buyer’s agent commission (2–2.5%) still helps attract more buyers and buyer agents to your property. We advise you on the right amount for your specific market, whether that’s Boca Raton, Boynton Beach, Fort Lauderdale, or anywhere else in South Florida.
1% listing agent vs. your other options
| Option | Commission | Service Level | Negotiation | MLS Listed | Best For |
|---|---|---|---|---|---|
| List & Sell FL (1%) | 1% | Full service | Yes. Broker negotiates | Yes | Most sellers |
| Traditional agent (3%) | 2.5–3% | Full service | Yes | Yes | Sellers who don't shop around |
| Flat fee MLS | $299–$999 flat | MLS entry only | You handle it | Yes | Experienced FSBO sellers |
| FSBO (no agent) | 0% listing | None | You handle it | No | High-risk, experienced only |
| iBuyer / cash offer | 5–8% service fee | None | No. Take or leave | No | Urgent/distressed sellers |
| 1 Percent Lists (franchise) | 1% | Varies by franchisee | Varies | Yes | Markets with an active franchise |
Why South Florida sellers choose us over a national franchise
We live and work in South Florida. We know Palm Beach County, Broward, and Miami-Dade — neighborhoods, price dynamics, and buyer behavior in real time.
1 Percent Lists assigns you to a local franchisee. With us, your listing is managed directly by the broker, Onias Derilus, broker/owner of Pure Equity Realty.
Mortgage Capital (HomeMTG.loans) + Verified Title + Pure Equity Realty under one roof. Coordination is faster. Closing costs are lower.
1 Percent Lists charges franchisees royalties — costs that can filter down. We have zero franchise fees. Our low commission is structurally sustainable.
1% listing agents serving all of South Florida
Pure Equity Realty is licensed throughout Florida. Our primary service area covers five counties — every city, neighborhood, and ZIP code listed below. If you’re searching for a 1% realtor near me or a discount real estate broker near me in South Florida, we are your brokerage.
Don’t see your city? Contact us. We service all of Florida and can coordinate coverage anywhere in the state.
Everything you want to know about 1% listing agents
What is a 1% listing agent?
A 1% listing agent is a licensed broker who charges 1% of the sale price as their listing-side commission. That compares to the traditional 2.5–3%. At Pure Equity Realty, our 1% fee covers everything. That includes professional photography, MLS listing, portal syndication, expert pricing, offer negotiation, and contract-to-close management. Same service as a traditional agent — or better — for a fraction of the cost.
Do I still have to pay the buyer's agent commission?
Yes. When you list your home on the MLS, you offer a commission to the buyer's agent (typically 2–3%). This is separate from the 1% you pay us. So your total commission is typically 3–4% instead of the traditional 5–6%. On a $500,000 home, that's a savings of $5,000–$15,000 compared to a traditional brokerage. Your home still gets full MLS exposure to every buyer's agent in the market.
How does a 1% listing work in South Florida?
You contact us for a free home valuation. We provide a comparative market analysis (CMA) within 24 hours. Once you're ready to list, we schedule professional photography and prepare your MLS listing. We then syndicate to Zillow, Realtor.com, Redfin, and 100+ portals. We manage the entire sale process through closing — all for 1% of the final sale price, paid only at closing.
Is a 1% listing agent as good as a traditional agent?
At Pure Equity Realty, yes. We are a full-service licensed Florida brokerage, not a limited-service flat fee company. Our 1% listing covers everything a 3% agent charges for. That means pricing strategy, professional photography, MLS listing, showings coordination, offer negotiation, inspection management, and closing coordination. The difference is our operating model — lower overhead, more direct broker involvement, and a commission structure built for sellers.
What is the difference between a 1% listing and a flat fee MLS listing?
A flat fee MLS listing typically charges a fixed upfront fee ($299–$999) to place your home on the MLS. That's it. You handle showings, negotiations, contracts, and closing yourself. Our 1% listing is full-service: we handle everything and charge 1% at closing (no upfront fee). If you want hands-off, full representation, the 1% model is the better choice. We also offer flat fee MLS if you prefer the DIY approach.
What is a discount real estate broker?
A discount real estate broker charges a below-market commission to list and sell your home. "Discount" doesn't mean reduced service. It means a more efficient business model. Pure Equity Realty is a discount broker in the sense that we charge 1% vs. the traditional 2.5–3%. We are a fully licensed Florida brokerage with experienced agents, full MLS access, and a complete service offering. The discount is in the commission, not the quality.
How much can I save with a 1% listing agent near me in South Florida?
Savings depend on your sale price. On a $400,000 home, you save $8,000 vs. a 3% agent. On a $600,000 home, you save $12,000. On a $1,000,000 home, you save $20,000. These savings are real money in your pocket at closing. There are no compromises on marketing or representation. Our agents serve Palm Beach, Broward, Miami-Dade, St. Lucie, and Highlands counties.
Can I negotiate commission with a real estate agent?
Yes. Commission rates are always negotiable in real estate. However, many traditional agents won't budge below 2.5–3%. Rather than negotiating with a traditional agent who resists discounting, choose a 1% listing specialist from the start. Pure Equity Realty is built around the 1% model. It's not a negotiated exception — it's our standard rate.
Who pays the buyer's agent commission after the NAR settlement?
Following the 2024 NAR settlement, sellers are no longer required to offer buyer's agent compensation through the MLS. However, most sellers still offer 2–3% to buyer's agents. That helps attract buyer representation and keeps your home competitive. We help you find the right amount for your market. You want enough to attract buyers, but not more than necessary.
Is it legal to charge 1% commission in Florida?
Absolutely. Florida law does not mandate any specific commission rate. All commissions are freely negotiable between a seller and their listing broker. There is no minimum commission. Pure Equity Realty is a fully licensed Florida real estate brokerage. Our 1% listing fee is legal and fully compliant with Florida real estate law and FREC regulations.
How does List & Sell FL compare to 1 Percent Lists?
1 Percent Lists is a national franchise with agents in select markets. List & Sell FL is Pure Equity Realty — a locally owned South Florida brokerage. When you list with us, you work directly with a licensed broker who knows Palm Beach, Broward, and Miami-Dade intimately. There's no franchise overhead and no corporate layers. You get an experienced local broker who charges 1%.
What is included in the 1% listing commission?
Our 1% listing commission includes pre-listing consultation and CMA, professional HDR photography, and MLS listing prep. That covers syndication to Zillow, Realtor.com, Redfin, Homes.com, and 100+ portals. It also covers showings coordination, offer presentations and negotiation, inspection and repair negotiation, contract-to-close management, and coordination with Verified Title. No additional fees at closing beyond the 1% commission.
Do you serve my area? Where do 1% listing agents operate in South Florida?
Pure Equity Realty's 1% listing service covers Palm Beach County, Broward County, Miami-Dade County, St. Lucie County, and Highlands County. That includes Boca Raton, Delray Beach, Boynton Beach, West Palm Beach, Fort Lauderdale, Hollywood, Coral Springs, and hundreds more. If you are in South Florida, we serve you.
What happens if my home doesn't sell?
You pay nothing if your home doesn't sell. Our 1% listing fee is earned and paid only at closing. It is a success-based commission, not an upfront fee. If your listing expires without a sale, you owe us nothing. We are motivated to sell your home because our compensation depends on it.
Ready to list your home for 1%?
Join South Florida sellers who are keeping more of their equity. Get a free CMA and see exactly what your home is worth. No obligation, delivered within 24 hours.