South Florida real estate, done differently.
Pure Equity Realty is a South Florida brokerage built on one belief: full service shouldn’t come at full price. We’ve delivered expert representation and premium results for 500+ clients across 5 counties.
Meet Onias Derilus.
Onias Derilus is a licensed Florida real estate broker and the founder of Pure Equity Realty. He serves buyers, sellers, and investors across Palm Beach, Broward, Miami-Dade, St. Lucie, and Highlands counties — five of Florida’s most active real estate markets.
Before founding Pure Equity Realty, Onias spent years watching sellers lose $10,000–$20,000 at the closing table to listing commissions that had nothing to do with the quality of service they received. The math bothered him. A 3% commission on a $500,000 home is $15,000 — money that should stay with the seller, not disappear into a standard percentage that predates digital marketing, syndication, and the modern MLS by decades.
So he built something different. Pure Equity Realty charges 1% to list — and delivers the same professional photography, MLS and Zillow syndication, showing management, and negotiation that traditional brokerages charge three times as much to provide. The name “Pure Equity” means exactly what it says: the goal is your net proceeds, not the commission.
Onias also holds an NMLS mortgage originator license and founded Mortgage Capital to handle financing in-house. Combined with Verified Title for closing services, clients have access to a complete real estate transaction team under one roof — which means fewer handoffs, faster timelines, and lower costs at every step from contract to keys.
We charge 1% to list — not 2.5–3%
Our flat 1% listing fee covers professional photography, MLS, Zillow, Realtor.com, showing management, negotiation, and contract-to-close coordination. Same service, two-thirds less cost.
Buyer representation is free
Buyers pay nothing out of pocket to work with us. The seller pays the buyer's agent commission from the proceeds — so our buyers get full-service representation at no direct cost.
Everything in-house
Most brokerages send you to three separate companies for real estate, mortgage, and title. We own all three. That means one point of contact, one coordinated timeline, and no surprises at the closing table.
Local market depth across 5 counties
Our team closes transactions in Palm Beach, Broward, Miami-Dade, St. Lucie, and Highlands counties. We know which neighborhoods are trending, which buildings have upcoming assessments, and where the motivated sellers are.
Pure Equity Realty is licensed and active in five Florida counties. Each market is different — Palm Beach County has some of the highest median prices in the state, while Highlands County offers entry-level opportunities that larger brokerages ignore. We cover all of them with the same level of service.
What clients say about Pure Equity Realty.
"We saved over $8,000 compared to a traditional listing agent and got even better service. Our home sold in 12 days above asking price."
"From listing to closing, the entire team was responsive and professional. The 1% fee is a game changer — I've referred three friends already."
"The mortgage team made our first home purchase seamless. We got a fantastic rate and closed in under 30 days."
"They handled both our sale and purchase simultaneously. The coordination between the realty, mortgage, and title teams was exceptional."
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