In this blog, we discuss a strategy for growing your real estate business, especially for those who may not have a large marketing budget. We provide practical advice for new agents and outline how to successfully position oneself as a top-performing real estate agent.

1. Start Small with Your Marketing Budget

  • You don’t need a huge marketing budget to get started. Christa suggests that most of her students start with around $250 a month for advertising, particularly with Facebook ads.
  • She encourages agents to create videos and use affordable reach or engagement campaigns on Facebook to get in front of their target audience.

2. Be Known in Your Community

  • Christa’s success comes from making sure that her community knows who she is, using attraction-based marketing.
  • She emphasizes that it’s more important for people to know you than it is for you to know people.
  • Create local, hyper-specific content. For instance, talk about local events, market updates, and community developments that are relevant to the people you want to reach.

3. Use Video for Attraction-Based Marketing

  • Christa has been using video marketing for years and attributes much of her success to it.
  • Create high-value content that solves problems, educates, and is entertaining. This type of content will attract potential clients to you, making you a known authority in your community.
  • You don’t need expensive equipment—start with your phone and create videos that address local issues or the real estate market.

4. Create a Consistent Schedule for Prospecting

  • Christa advocates for daily consistency, mentioning that she worked every day to get her business going.
  • She was on local TV, ran ads, and even used CDs and pamphlets when others were using one-page flyers. Now, those same strategies can be used in Facebook ads and social media content.
  • Focus on expired listings and for-sale-by-owner (FSBO) leads.

5. Retarget Potential Clients with Ads

  • When running ads on platforms like Facebook, retarget people who have interacted with your content. This allows you to keep showing content to people who have already expressed interest in your videos.
  • Over time, you’ll build a pipeline of clients who feel like they know you, even before you meet them in person.

6. Build Funnels for Specific Neighborhoods

  • A key part of her strategy is building funnels that provide information on specific neighborhoods, both for buyers and sellers.
  • Each funnel has specific information relevant to the area, such as neighborhood market updates, school ratings, and local activities.
  • By focusing on these hyper-local funnels, Christa has successfully positioned herself as the go-to expert in each neighborhood.

7. Focus on Seller Content

  • While she mentions agents using cold calling and direct prospecting (which Christa didn’t rely on), she prefers attraction-based marketing.
  • Create content that solves sellers’ problems, such as explaining how to sell their home while finding a replacement property, or what to expect when selling a home.

8. Follow Up and Stay Visible

  • Follow-up is crucial. Once someone has interacted with your content or requested a market analysis, follow up with personalized content like a Zoom walkthrough of their home’s market value, a seller guide, or other high-value materials.
  • Christa emphasizes staying top of mind by constantly showing up in your clients’ social feeds and being a resource for them long before they are ready to buy or sell.

9. Don’t Let Fear Hold You Back

  • Acknowledge that many agents are hesitant to get on video or feel insecure about their skills or appearance. However, she stresses the importance of just getting started.
  • Imperfections don’t matter as much as authenticity and value—clients will relate more to your knowledge and how you can help them.

Final Thoughts

  • T key to long-term success is marketing, innovation, and consistency. The more consistently you create content and stay visible, the more you’ll grow your business.
  • Whether you’re new or experienced, you can start small, build your brand, and become a trusted resource in your community without needing a massive marketing budget.

By applying these strategies, you can gradually grow your business and take advantage of the opportunities that attraction-based marketing offers in today’s real estate landscape.